About us

Time Built to Fit You

At The Watch Unit, we don’t just sell watches — we build them. Each Seiko mod is hand-assembled one at a time, using genuine Seiko NH-series automatic movements and premium aftermarket components like sapphire crystals, 316L stainless steel cases, and luminous dials.

We are a small team of watch enthusiasts crafting custom timepieces you won’t find anywhere else. Every build is designed to merge everyday wearability with bold, luxury-inspired style — all without the inflated price tags or mass-production feel.

We’re an independent workshop not affiliated with Seiko, and every watch we offer is a one-of-a-kind, customer-driven creation. With our online builder, you can personalize your case, dial, bezel, bracelet, lume, and more. Whether you prefer minimalist dress looks or bold dual-time bezels, your mod is built to match your wrist — and your taste.

No shortcuts. No hype. Just timeless mod culture.